SKY - FLUID VIEWING
The launch of Sky Q marked a major shift for Sky, introducing Fluid Viewing, allowing customers to move seamlessly between devices and continue watching wherever they were, without interruption.
I worked across the entire integrated campaign, from a large-scale OOH rollout to take-home materials, explainers and supporting content, all designed to bring this new way of watching TV to life. The work focused on making a complex, game-changing proposition feel simple, intuitive and exciting at every touchpoint.
