VALPSAR - THE VALSPAR COLLECTIVE

Valspar is one of the world’s largest paint manufacturers, offering the greatest number of colour combinations on the market. As part of its ongoing effort to inspire creativity and experimentation among everyday customers, the brand launched The Valspar Collective.

The campaign featured real people with a love of colour, a flair for interiors and an established social presence. My role was to bring the campaign to life — showcasing the work of these influencers, explaining their creative process and showing customers how they could achieve the same results themselves. The work spanned online, social and take-home in-store materials.

I’ve also worked with Valspar to write for various areas of their website, including blog posts focussing on new colour trends, and a selection of articles focussed on the psychological effects of different colours.